Daniel Spencer discussed the concept of an elevator pitch, which was a concise and compelling way to introduce oneself and one's business to potential clients or customers. The pitch structure included elements such as who you were, your specialisation, why you did what you did, your company's unique selling proposition, the problems you solved for customers, and your target market.
Firstly, the elevator pitch began with introducing oneself and their specialisation. It highlighted the importance of being a specialist in a particular field because people preferred to deal with experts who excelled in their niche.
Secondly, Daniel emphasised the significance of understanding why you did what you did. It encouraged individuals to convey their passion and motivation for their work, which could resonate with potential customers.
The third aspect was about the unique selling proposition (USP) of your company. This was the distinctive quality that set your business apart from competitors. It was crucial to identify and communicate your USP to potential customers.
Fourthly, Daniel discussed the importance of addressing the problems you solved for your customers. This involved understanding your customers' needs and explaining how your products or services could meet those needs.
The fifth and final paragraph discussed the target market and the need to identify who bought from you and what they appreciated about your business. It stressed the importance of aligning your pitch with the right audience.
Daniel also emphasised the need to conclude the elevator pitch with a question to engage the listener and transition into a meaningful conversation. It advised against giving out brochures too early, as it could distract from the conversation and suggested maintaining control of the discussion.
