Oakford Homes, a leading property developer in South Australia, has shared its remarkable success in utilising the OpenLot platform for a recent land development project. According to Graeme Gibson, Property Development Manager at Oakford Homes, the campaign with OpenLot resulted in the sale and settlement of 32 plots of land in just 8 to 9 weeks—an unprecedented record for the company. This achievement highlights the potential of technology-driven marketing solutions in the property industry.
The collaboration began when Oakford Homes was introduced to OpenLot by a team of estate agents they frequently work with. Initially hesitant about adopting a new technology, Gibson admitted concerns about managing the influx of leads. However, the platform’s standout feature, SMS-verified leads, proved invaluable. “It allows our sales consultants to get mobile numbers that have been verified, ensuring high-quality leads,” said Gibson. This streamlined process not only expedited sales but also enriched Oakford Homes’ marketing database, providing actionable insights into customer preferences.
Marketing Coordinator Ashleigh Olsen emphasised the value OpenLot brought to their campaigns, stating that it has revolutionised their approach to lead management and customer engagement. Encouraging others to explore similar tools, Olsen remarked, “We’re capturing good leads and getting valuable data to help people on their home journey.” With this milestone project, Oakford Homes continues to set a benchmark for innovative property development and customer-focused strategies.
