In a competitive property market, quality matters more than ever, and OpenLot is proving to be a game-changer for developers seeking meaningful engagement with prospective buyers. RPM GRP, a prominent project marketing company operating across Victoria, Queensland, and New South Wales, has experienced firsthand the value OpenLot brings to the table.
Arthur Berisha, Sales Director at RPM GRP, highlighted the success his team has achieved since integrating OpenLot into their marketing strategy. “At RPM, we pride ourselves on being a forward-thinking company, always looking for ways to add value to our developers,” he explained. “We saw OpenLot as a fantastic opportunity to showcase our projects to a market specifically seeking land and medium-density options.”
The partnership between RPM GRP and OpenLot has already delivered impressive results. While Berisha acknowledged that the volume of leads generated through the platform wasn’t as high as some other channels, the quality of the leads stood out. “What we found with OpenLot leads is that the quality was exceptional,” he said. “Off the back of that, we saw conversions tick off within just a couple of months.” This focus on lead quality demonstrates OpenLot’s ability to connect developers with buyers who are ready to act.
One of OpenLot’s standout features is its “Lead Maximiser” callback functionality. This tool provides an additional layer of engagement, ensuring no potential buyer slips through the cracks. “The callbacks gave us more touch points with buyers and generated detailed reports that helped us reconnect with people who might have been too busy or overseas at the time,” Berisha shared. “This approach allowed us to secure appointments and even achieve conversions we might have otherwise missed.”
In a challenging market, tools like OpenLot are proving essential for developers and marketing companies alike. Berisha emphasised the importance of aligning with solutions that deliver proven results. “What sets OpenLot apart is their ability to provide not just leads, but good-quality leads and outcomes,” he said. “For anyone reviewing their current marketing spend, I’d highly recommend OpenLot as a way to enhance your project’s exposure.”
OpenLot’s targeted approach to land and medium-density property marketing is helping developers like RPM GRP achieve meaningful results. By focusing on quality over quantity, the platform ensures that every lead has the potential to convert into a sale. The Lead Maximiser callbacks further strengthen this process, allowing developers to build stronger connections with buyers.
For RPM GRP, the partnership with OpenLot is a testament to the power of innovative marketing tools. As Berisha noted, “In today’s market, it’s critical to align with platforms that not only promise leads but deliver real results. OpenLot has proven itself to be an invaluable partner in our efforts to bring projects to life.”
With OpenLot, developers can count on more than just visibility—they can expect meaningful engagement, better connections, and measurable success. Whether in a booming or challenging market, OpenLot is setting a new standard for project marketing in the property industry.
